Hi all, I thought I would come here asking for your feedback on something I’ve been working on. I am not trying to sell anything, I’m just trying to get some honest feedback from the community and ultimately to solve a problem many families would benefit from :)
Some background you might relate to:
> I feel very close to my extended family even though everyone lives far away from each other.
> Communication can sometimes be challenging as older family members don’t feel comfortable using technology (you should see my dad trying to use his iphone… ).
> I’ve always found large social networks too open and not respectful of user privacy
>My grandparents barely use the internet and often feel left out from what’s going on in the family
About 2 years ago, I decided to grasp the nettle to build a platform that makes it easy for families to communicate in a meaningful way so I built KinSnap. KinSnap is what Instagram would be if it was a private family app, inclusive of older loved ones. Users share their photos and comment into a private family group, KinSnap then takes all the content and automatically formats a personalised journal, prints it and posts it to your older loved ones, every month or fortnight.
It is subscription based, A$16.99 per journal sent every month. One family account accommodates up to 40 participants, the subscription fee can be shared amongst members and everyone gets the pdf for free every time a new journal is generated.
We launched a few months ago in several aged care homes in Victoria and the feedback has been overwhelmingly positive. We are now focusing on our ‘self-served’ channel and this is why I’d love to hear what you think about the concept.
What do you think of the idea? What about the pricing? If anyone is keen to try I’d be happy to give you free access so you can get your hands on the paper journal and see the reaction of your older ones. I’d love to hear about your feedback after that!
6 Replies
Just notice an implied idea that old people don't use the net and wonder if theres any market research been done? Last I knew they were highly connected.
It's a nice idea, I would even target the printed albums to parents of young kids.
Yeah it’s not something our family would use. My grandfather in his 90s is very tech savvy (does his shopping online, FaceTimes, pays bills online).
My own parents are in mid 60s and my dad can code and mum runs an online business.
I suppose if a nursing home that we had family in were using it we would sign up but as they’d be local anyway.
I suppose if covid became an issue...
Definitely sounds like a sales pitch
What’s App works pretty well for this too! You can send photos, messages etc and its free!! It may not turn it into a journal but i know lots of oldies and families that use it to keep in touch.
I’m 42, my parents are boomers and very tech savvy and everyone they know is.
They learnt the internet when I did.
The only generation left that isn’t are the boomers parents, where a lot have died (my grandparents generation).
I think you’re about 10 years late.
Most I know just share photos via Google Photos and send texts.
The least tech savvy people I know are my in-laws, and with it set up to automatically sign in they manage just fine.
In this era of "stuff", I would not pay for paper copies of pics and messages. It'll end up in the bin after a few weeks.